My responsibilities included creating marketing materials that showcased key contributors, featured editorial spreads, and promoted launch events across Melbourne and Sydney. I developed content videos for social platforms, designed tactile invitation mockups for exclusive events, and crafted targeted eDMs distributed to Union Magazine's subscriber base.
This project allowed me to work across multiple design touchpoints while maintaining brand consistency throughout the campaign rollout.
The app is structured like a forum built for connection. Users begin in broad, identity-based threads such as Queer & Questioning or BIPOC Connections. As conversations unfold, these large threads naturally break into smaller, more intimate micro threads with like-minded individuals you genuinely click with.
It’s where sparks begin, an experience that feels like if Reddit forums and dating apps had a baby. One raised on consent, curiosity, and conversation.
The redesign focused on improving information hierarchy, typography, and overall user experience to make content more accessible to subscribers. Key improvements included streamlined layouts, enhanced visual consistency, and optimised formatting that aligned with the magazine's brand aesthetic.
This strategic redesign directly supported to Be's goal of driving increased traffic to their website, with the improved template serving as a more effective conversion tool for their email marketing campaigns. The new design maintained brand integrity while significantly enhancing the subscriber experience and click-through performance.
I explored the idea of translating sound into a visual language, drawing inspiration from the film’s audiovisual interplay. This led to the concept of abstracting a theatre curtain through graphic elements inspired by sound bars. The result is a cohesive and expressive identity that bridges sound and image, echoing the emotional depth and sensory experience of cinema.